Hybrid cosmetics, always.
Makeup + skincare, in one.
Why choose?
From Crema, Italy
Heart of Italy’s cosmetics district + our founders’ hometown.
Multifunctional
Born to do more –
so that you pack less.
Vegan and +80% natural
Powered by nature + upcycled ingredients. Clean by default.
Halal-friendly certified
Created for everyone.
No exceptions.
Most-loved by our community
SHADE IS NOT OPTIONAL
We’re launching Dewy Drop, our first complexion product – and talking about why shade range isn’t a “nice to have.”
📅 7 May at 6:00 PM
📍 Thisorder Milano – Via Bernardino Ramazzini 6, Milan
Share this product
Your words, not ours
Alice
[...] Not a day goes by that it is not in my purse, always within reach! The texture is crazy, super moisturizing and smells delicious! 100% recommended :)
Serena
[...] It may be that this one has a high % of natural ingredients... but it gave my lashes a CRAZY healthy touch! Everyone asks me if I have had any beauty treatments done, but it's only because of the strength of this Lash Primer that my lashes have been transformed. Never again without it!
Denise
In so many years of makeup, I had never come across such a versatile product. [...] It's super hydrating, and with just one product, you can practically achieve a full face look!
Maria Grazia
[...] Lengthening and volumizing effect, but it still preserves that lightness you need to give a natural effect too! What's great about it is that it has a very strong hold, but with a dab of makeup remover it comes right off, and best of all...it doesn't smudge!
Chiara
Very light, non-glittery, super sheer color base with a cool liquid texture that feels nice on the skin. Light fragrance, perfect on bare skin for a very natural glow.
Sara
[...] Excellent product. As recommended, I tried the application in both daytime and nighttime: in the daytime I noticed the effect of instantly plumped lips with a nice luminous finish, at night I applied a more generous amount and by the next morning my lips were very soft, once again.
Looks like makeup. Feels like skincare. Works like both.
Most makeup just sits on your face — clogging, caking, irritating.
Most skincare never survive under foundation.
So we (Mirta and Vicky, ciao 👋) made something smarter: hybrid cosmetics, aka makeup that nourishes your skin as you wear it.
🌊
Hydrates, soothes, and treats – with peptides, hyaluronic acid and science-backed ingredients
🇮🇹
Made in Crema,
the heart of Italy’s cosmetics district (a few streets away from where we live)
🌿
Vegan. +80% natural. Halal-friendly certified.
Made with everyone in mind.
🪄
Multifunctional by nature –
so you pack (and stress) less.
If your blush ever messed with your skin – this is your revenge.
Meet the collections
vs
Makeup + skincare in one
Just makeup
Feels like a tinted treatment
Feels like a layer sitting on top
Colors, hydrates, protects
Covers and colors only
Breathable and soothing on your skin
Can clog, dry out, or feel heavier
Streamlines your routine
Adds extra steps
Less is more
More is better